Industry analyst Jeff Cohen predicts that Grand Theft Auto VI will actually release during this window. That’s over half the marketing budget expected for any fiscal year over the next decade. If recent developments are any indication, we might not see Grand Theft Auto VI for at least a few more years.Īs reported by VentureBeat, Take-Two laid out its financial plans for the next five years, aka a 10-K SEC filing, which revealed that the company intends on spending $89 million on marketing between April 2023 and March 2024. There are a ton of rumors about when Grand Theft Auto VI is actually going to be released and if it’ll come in time for the next generation consoles. This is definitely a step in the right direction for Rockstar and for game development as a whole.
Specifically, more producers have been employed to reduce the need for crunch, contracted workers have been converted to full-time employees, abusive employees have been removed, employees are allowed to be more flexible with their time, and new mental health & leave benefits are in place. It does also state that significant changes have been made behind the scenes at Rockstar, to make the development of this game a lot less rocky than previous iterations. Bloomberg's report confirms what we already know, that GTA VI development is well under way.
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